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Advice for Reducing Undesirable COVID-19 Behaviors
By Dr. Robert Cialdini Recently, Dr. Deborah Birx, the Coronavirus Response Coordinator for the White House, declared there was only one thing available to change the course of the pandemic over the...
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Cialdini Asks: Richard Thaler
Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more...
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Cialdini Asks: Adam Grant
Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more...
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Cialdini Asks: Dan Ariely
Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more...
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Cialdini Asks: Amy Cuddy
Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more...
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Quiz: Are you a sucker or an influence master?
Today and every day for the rest of our lives, we will be targets of salespeople, marketers, advertisers, fundraisers and (heaven knows) politicians who want to move us in their direction. And they’ll...
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A Happier You in 2017
My new book, Pre-Suasion, explains what a communicator can do first to increase the chance an audience will move in a desired direction. A useful aspect of the power of pre-suasion is that we can use...
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Great Pre-Suasion Moments in History: Warren Buffett’s Genius Persuasive Tactic
In February 2015, Warren Buffett, widely considered the greatest financial investor of our time, had a problem. It was 50 years since he took control of Berkshire Hathaway Inc, guiding it to...
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Great Pre-Suasion Moments in History: The Perfect Persuasive Tactic
Before uttering a single word in court, the legal team arguing for marriage equality to the US Supreme Court in 2013 undertook a months-long nationwide public relations campaign with one man as its...
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Great Pre-Suasion Moments in History: Negotiate Yourself a Better Deal
As National Security Advisor and US Secretary of State during the 1970s, Henry Kissinger was considered America’s greatest international negotiator. When asked who he considered the best such...
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Great Pre-Suasion Moments in History: De-Escalate Situations with Persuasion
In July 2007, Kim Man-bok, the head of South Korea’s National Intelligence Service, flew to Afghanistan to confront a deteriorating situation. The Taliban there had taken 21 South Korean aid workers...
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Great Pre-Suasion Moments in History: The Greatest Ad Campaign of All Time
The same pre-suasive, honesty establishing tactic was employed in the late 1950s by the advertising firm Doyle Dane Bernbach to introduce the oddly shaped Volkswagen Bug to a US market dominated by...
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I’ve been working toward September 6th for years. Here’s why.
It’s been over 30 years since the publication of my New York Times Bestseller, Influence. That book has been better received and has sold more copies than I could have sensibly imagined when it first...
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Great Pre-Suasion Moments in History: Queen Elizabeth I’s Powerful Speech
In 1588, British troops massed against a sea invasion from Spain at Tilbury were deeply concerned that their leader Queen Elizabeth I, as a woman, would not be up to the rigors of battle. In...
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The Principles of Persuasion Aren’t Just for Business
Webster’s defines a relationship as the way in which two or more people, groups, countries, etc., talk to, behave toward, and deal with each other. In the confines of a good relationship, there is a...
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The Science Behind Why Some People Don’t Follow the Crowd
by Steve Martin, CMCT Social Proof – at some point most of us will have succumbed to its powerful draw. Perhaps we’ve chosen the busy restaurant over the quieter one, been carried along by the momentum...
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When Expert Advice Creates Analysis Paralysis
By Dr. Robert Cialdini Usually, a communicator’s purpose is to develop and send a message that alters the attitudes, decisions, or behaviors of recipients. The critical question, of course, is how...
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2014 Robert B. Cialdini Award Winners
2014 Awards Started in 2008, the Robert B. Cialdini Award recognizes the author(s) of a publication that uses field methods and demonstrates relevance to outside groups. This award is designed to...
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What One Thing Can Make Traveling Significantly More Positive?
By Steve Martin, CMCT (not that Steve Martin) What sort of business traveler are you? Are you the sort who likes to keep yourself to yourself, who welcomes the solitude that an hour or two in an...
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Two Small, but Powerful, Strategies You Could be Missing Today
By Steve Martin, CMCT & Noah Goldstein, PhD. At first glance, little appears to differentiate Berkshire Hathaway annual stockholders reports from other major corporations’. (Except perhaps the...
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