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Great Pre-Suasion Moments in History: Negotiate Yourself a Better Deal
As National Security Advisor and US Secretary of State during the 1970s, Henry Kissinger was considered America’s greatest international negotiator. When asked who he considered the best such...
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Great Pre-Suasion Moments in History: The Perfect Persuasive Tactic
Before uttering a single word in court, the legal team arguing for marriage equality to the US Supreme Court in 2013 undertook a months-long nationwide public relations campaign with one man as its...
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Great Pre-Suasion Moments in History: Warren Buffett’s Genius Persuasive Tactic
In February 2015, Warren Buffett, widely considered the greatest financial investor of our time, had a problem. It was 50 years since he took control of Berkshire Hathaway Inc, guiding it to...
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A Happier You in 2017
My new book, Pre-Suasion, explains what a communicator can do first to increase the chance an audience will move in a desired direction. A useful aspect of the power of pre-suasion is that we can use...
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Quiz: Are you a sucker or an influence master?
Today and every day for the rest of our lives, we will be targets of salespeople, marketers, advertisers, fundraisers and (heaven knows) politicians who want to move us in their direction. And they’ll...
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Cialdini Asks: Amy Cuddy
Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more...
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Cialdini Asks: Dan Ariely
Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more...
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Cialdini Asks: Adam Grant
Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more...
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Cialdini Asks: Richard Thaler
Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more...
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Advice for Reducing Undesirable COVID-19 Behaviors
By Dr. Robert Cialdini Recently, Dr. Deborah Birx, the Coronavirus Response Coordinator for the White House, declared there was only one thing available to change the course of the pandemic over the...
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