Clik here to view.
Potential or Reality! When it Comes to Influencing Others, What’s More...
By: Steve Martin, CMCT Whether you are looking to position your company as the obvious choice for that lucrative new contract or to position yourself as the obvious choice for that new promotion an...
View ArticleClik here to view.
Secrets from the Science of Persuasion by Robert Cialdini & Steve Martin
Check out this new animation describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State...
View ArticleClik here to view.
The Backstory of Cialdini & His Research
This new article just came out from Psychology Today written by Dr. Douglas Kenrick
View ArticleClik here to view.
Why Some People Don’t Always Follow the Crowd. Identifiable but Not Identical.
Steve Martin, CMCT Social Proof, at some point most of us will have succumbed to its powerful draw. Perhaps we’ve chosen the busy restaurant over the quieter one, been carried along by the momentum of...
View ArticleClik here to view.
New Year! New Contest!
Contest Ended……..stay tuned for more chances to win! Twitter contest details: click here! 10 People will win:
View ArticleClik here to view.
Not Wanting to Miss Out. Why 1 + 1 Sometimes Equals More Than 2
By: Steve Martin As any good economist will tell you, people respond to incentives. But as a behavioral psychologist will also point out, peoples’ responses to incentives will be influenced as much by...
View ArticleClik here to view.
Just for you, __(insert your name here)__: A Stormy Lesson in Influence
By Steve Martin, CMCT In late October 2012 Hurricane Sandy bulldozed its way through the Caribbean and across the Mid-Atlantic before hitting land again in the North-Eastern United States causing a...
View ArticleClik here to view.
How You Can Sabotage Your Own Good Intentions
By Steve Martin, CMCT You do your best to recycle whenever you can, right? Maybe the company you work for has a pro-environmental policy that encourages staff to use less paper and to recycle as much...
View ArticleClik here to view.
How to Move Forward by Stepping Back
By Steve Martin, CMCT Today’s increasingly complex business world can serve up some pretty challenging situations that even the most seasoned of us will find difficult to navigate through. Thankfully...
View ArticleClik here to view.
Why Giving First Isn’t Enough and What You Can Do About It.
Inside Influence Report, June 2013 Steve Martin, CMCT. For regular worshipers attending Sunday prayers at St. John’s Church in the parish of Kirkheaton, a Yorkshire village in Northern England,...
View ArticleClik here to view.
Harvard Business Review Releases a New Interview on Influence
The Harvard Business Review just published a new interview with Dr. Robert Cialdini on his insights into the uses and abuses of influence by Sarah Cliffe, Executive Editor. For some new insight...
View ArticleClik here to view.
Why We Agree to and Achieve Goals
By: Steve Martin, CMCT Imagine you need to persuade an individual or a group of people to complete a task that will take time, multiple steps and actions in order to achieve it. Would you be more...
View ArticleClik here to view.
Building Co-Operation….. Two Important Strategies
By Steve Martin, CMCT Business rarely pauses to take breath and when change happens it can often occur at lighting speed throwing up unexpected challenges. A sudden acquisition can mean that today’s...
View ArticleClik here to view.
Are Human Decisions Eminently Rational, Hopelessly Irrational, or Neither?...
There is an intellectual train speeding our way, carrying a revolutionary payload for those who want to truly understand how people make decisions. Douglas Kenrick and Vladas Griskevicius are at...
View ArticleClik here to view.
Two Types of Proposals. Which One is More Persuasive?
By Steve Martin, CMCT Imagine that you are preparing a proposal for a client and, having researched all the information, equipment, materials and resources that you will need to deliver the job, the...
View ArticleClik here to view.
Two, Four or Six? When Persuading, What Numbers of Claims is Most Effective?
By Steve Martin, CMCT When it comes to influencing others, delivering the right number of messages to support your proposal or proposition is going to be crucial. Too few, and your attempt might come...
View ArticleClik here to view.
Tipping Points – Five Lessons in Persuasion From Food Servers.
By Steve Martin, CMCT The humble restaurant has a number of features that make it a great place to better understand human decision making and study persuasion. Crowds of diners ensure that large...
View ArticleClik here to view.
Two Ways of Setting Goals…..Which is More Likely to Lead to Success?
By: Steve Martin Are you one of the many people who start the New Year off with a list of resolutions? Does this list look remarkably similar to last year’s? Are you also one of the many people...
View ArticleClik here to view.
Clik here to view.
Three Reasons Why You Should Probably Ask!
By Steve Martin, CMCT Benjamin Franklin famously once attempted to win favor with a political adversary by writing him a letter requesting to borrow a rare and valuable book that he owned. A short time...
View Article