Clik here to view.
To be honest this isn’t our best ever blog post but, God bless it, it could...
by Steve Martin Recent research has found that around 7 in 10 Americans will consult the online reviews of other consumers before making a purchase. I have to admit to being surprised by this. I would...
View ArticleClik here to view.
Something for Nothing: Why Doing Nothing Can be a Potent Persuasion Tool
By Steve Martin For nearly seventy years scientists who study the persuasion process have consistently revealed a simple, yet remarkable truth; when it comes to effectively influencing others, small...
View ArticleClik here to view.
Should I tell you now, or should I tell you later?
By: Steve Martin, CMCT In the introduction of Influence, Robert Cialdini recounts the story of a friend who, in an attempt to sell off a consignment of slow moving turquoise jewelry, left a...
View ArticleClik here to view.
When will making the first offer help your negotiations, and when will it hurt?
By: Steve Martin, CMCT Recognizing the Chicago Bulls managing partner’s reputation as a ruthless negotiator, in 1996 Michael Jordan’s agent made a decision to ‘take the Bulls by the horns’ and table...
View ArticleClik here to view.
What Simple Change Can Affect Your Negotiations, Creativity and Even Dating...
By: Steve Martin, CMCT In 1979, noted psychiatrist Dr. Alexander Schauss conducted a series of studies designed to measure the mental and physical strength of one hundred and fifty young men. Arriving...
View ArticleClik here to view.
Pre-order The SMALL Big by Martin, Goldstein and Cialdini and enter for a...
1. PreOrder The SMALL BIG here: http://www.thesmallbig.com 2. Upload a screenshot or picture of your preorder form here: http://woobox.com/8gdswj 3. You will then be entered into a random...
View ArticleClik here to view.
So you THINK you know the best way to plan to reach your goals? See what the...
By Mr. Steve Martin Despite our best intentions, many of the goals we set for ourselves go unfulfilled. To improve our career prospects, we’ll research going to night school but not make it to class....
View ArticleClik here to view.
What are the core motivations that underpin successful influence? Part One.
By: Steve Martin, CMCT In the recently published book THE SMALL BIG co-authored by Robert Cialdini, Noah Goldstein and myself, we make a bold claim. Despite there being hundreds, perhaps thousands, of...
View ArticleClik here to view.
The 3 Drivers That Increase Your Influence – Part 2
By: Steve Martin, CMCT In last month’s post we claimed that, despite an abundance of strategies used to influence the decisions and behaviors of others, researchers have found that the most...
View ArticleClik here to view.
The Three Drivers That Increase Your Influence – Part 3
By: Steve Martin, CMCT Persuasion researchers have consistently demonstrated that the most successful strategies that influence the decisions and behaviors of others gain their persuasive strength by...
View ArticleClik here to view.
Enter now! Twitter New Year’s Resolution Contest – Enter for a chance to win...
We want to help our followers keep their New Year’s resolutions using one of the Six Principles of Persuasion. The Principle of Commitment & Consistency states: “Once we have made a...
View ArticleClik here to view.
Two Small, but Powerful, Strategies You Could be Missing Today
By Steve Martin, CMCT & Noah Goldstein, PhD. At first glance, little appears to differentiate Berkshire Hathaway annual stockholders reports from other major corporations’. (Except perhaps the...
View ArticleClik here to view.
What One Thing Can Make Traveling Significantly More Positive?
By Steve Martin, CMCT (not that Steve Martin) What sort of business traveler are you? Are you the sort who likes to keep yourself to yourself, who welcomes the solitude that an hour or two in an...
View ArticleClik here to view.
2014 Robert B. Cialdini Award Winners
2014 Awards Started in 2008, the Robert B. Cialdini Award recognizes the author(s) of a publication that uses field methods and demonstrates relevance to outside groups. This award is designed to...
View ArticleClik here to view.
When Expert Advice Creates Analysis Paralysis
By Dr. Robert Cialdini Usually, a communicator’s purpose is to develop and send a message that alters the attitudes, decisions, or behaviors of recipients. The critical question, of course, is how...
View ArticleClik here to view.
The Science Behind Why Some People Don’t Follow the Crowd
by Steve Martin, CMCT Social Proof – at some point most of us will have succumbed to its powerful draw. Perhaps we’ve chosen the busy restaurant over the quieter one, been carried along by the momentum...
View ArticleClik here to view.
The Principles of Persuasion Aren’t Just for Business
Webster’s defines a relationship as the way in which two or more people, groups, countries, etc., talk to, behave toward, and deal with each other. In the confines of a good relationship, there is a...
View ArticleClik here to view.
Great Pre-Suasion Moments in History: Queen Elizabeth I’s Powerful Speech
In 1588, British troops massed against a sea invasion from Spain at Tilbury were deeply concerned that their leader Queen Elizabeth I, as a woman, would not be up to the rigors of battle. In...
View ArticleClik here to view.
I’ve been working toward September 6th for years. Here’s why.
It’s been over 30 years since the publication of my New York Times Bestseller, Influence. That book has been better received and has sold more copies than I could have sensibly imagined when it first...
View ArticleClik here to view.
Great Pre-Suasion Moments in History: The Greatest Ad Campaign of All Time
The same pre-suasive, honesty establishing tactic was employed in the late 1950s by the advertising firm Doyle Dane Bernbach to introduce the oddly shaped Volkswagen Bug to a US market dominated by...
View Article